A little while ago, I hacked together a “Stuff I Like” area at the bottom of this blog. A lot of Tumblr themes have this option, but even more don’t seem to take advantage of that data, which surprises me.
I love the “Like” data because it ends up being the easiest way to interact with stuff on Tumblr. I reblog quite a few things these days, but for everything I reblog, I probably Like 50 to 100 things. I use reblog if I think a piece of content will be of particular interest to my audience (or if it’s of particular interest to me) or if I want to add some commentary to something. But there’s still a little more friction in the number of clicks it takes to share something and keystrokes if you’re typing. Like is one click and you’re done.
I like this tiered system for Tumblr — High level: your own post. Medium level: a Reblog. Low level: a Like. And it’s great to be able to surface them all in one place. Those who just care about the stuff you care the most about can follow your feed (either in Tumblr or RSS) and get just what you post and reblog. But those who want to see everything you’re interested in can visit your site and see the Likes as well.
Like areas also allow for the creation of fascinating juxtapositions such as the one above, which I approve of. This is high art, people.